The number-one reason people buy books is because they're recommended by family or friends. Publishers know the market is out there, which is why publishers keep throwing the dice on spec-fic. Publisher's traditional shotgun marketing isn't hitting the target market.
Why?
Christian genre fans gave-up on Christian bookstore shelves. Shotgun marketing aims inside the box, and our readership isn't in the box. Nobody home. According to the 80-20 rule of marketing, 80% of sales comes from 20% of efforts. The trick is identifying and focusing on that 20%.
The site includes forums, a Yahoo group, and a blog. If you're interested in the genre, check out this group! And here's what other bloggers are saying:
Brandon Barr, Justin Boyer, Keanan Brand, Kathy Brasby, Grace Bridges, Courtney, Frank Creed, Amy Cruson, CSFF Blog Tour, Stacey Dale, D. G. D. Davidson, Janey DeMeo, Jeff Draper, April Erwin, Karina Fabian, Andrea Graham, Todd Michael Greene, Katie Hart, Timothy Hicks, Joleen Howell, Jason Isbell, Cris Jesse, Jason Joyner, Kait, Carol Keen, Lost Genre Guild, Mike Lynch, Magma, Margaret, Rachel Marks, Rebecca LuElla Miller, Nissa, John W. Otte, Steve Rice, Crista Richey, Mirtika, Hanna Sandvig, James Somers, Robert Treskillard, Steve Trower, Speculative Faith, Jason Waguespac, Phyllis Wheeler, Timothy Wise
2 comments:
Nice intro, Val. As always, I appreciate your participation in the tour.
Becky
Valerie--
The Lost Genre Guild's goal was to become the hub for Christian spec-fic on the Web. The CSSF Blog Tour and wherethemapends.com popped up around the same time. Along with the others on our 'resources' link, all the hubs work to give our favorite genre exposure in unique ways. Any attempt to duplicate what's aready been done is non-productive, and poor team-work, which is what the whole Body of Christ needs.
Thanks for posting on the tour, and have a happy new year!
Faith,
f
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